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Phil Amery

Digital Marketing & Business Growth Strategist

Responsible for Growing & Scaling Your Online Business

FREE Assessment

See What Is Holding You Back From Scaling Your Online Business. Get my 100% FREE No-obligation Assessment ($870 value).

My 6-Step Formula

Find out more about my 6-step approach, how I do it which results in more LEADS, REVENUE and PROFIT for your business.

Helping You Achieve Success with Your Business

Never complain about lack of new leads or customers

For ONLY THOSE fully committed to get a CONSTANT FLOW of new leads, more customers, higher revenue and at the highest rate possible of their return on investment (ROI).

Get a constant flow of new leads and clients for your business

Increase your average transaction (order) values (AOV)

Increase customer lifetime value (CLTV)

Get higher conversion rates

Achieve higher return on your investments (ROI)

Become more PROFITABLE with your business

Have a unique and irresistible OFFER on the market

Web technology

Assuring you're using the best web and marketing tools carefully selected for your particular needs.

Sales funnels

Lack of a properly optimised sales funnel leads to a huge 30%-60% loss of potential new customers.

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Direct response advertising

To maximise your return on investment and get some sort of result on the spot.

Brand awareness

Have a voice on your market and build a tribe around your beliefs and mission.

Let me get one thing straight right from the beginning:

What is your top priority as a business owner?

One of your top priorities as a business owner is to sell your product or service at the price which generates you enough revenue well above your overhead costs. Only this way your business can prosper and drive even more revenue in the long run.

Although, undeniably you’ll need great tactics and latest innovative marketing technologies along with highly qualified staff, these alone will never lead your business to prosperity.

You might have felt it on your own skin, you upgraded everything within your organisation including your staff, still the progress did not get reflected in your sales numbers.

The reason behind is dead simple: this one move can be done by any business owner.

It’s the same with acquiring new leads from different sources, channels as we call them, be it Google, Facebook or whatever. This one can also be accomplished by any business owner not to mention your competitors.

So, the main concern for most entrepreneurs is the ability to convert their visitors or prospects at the highest rate possible. How to achieve this is what makes you stand out from the crowd and that’s where the real money and your success lies.

 

Main concerns of a business owner

Lack of new leads and clients

There is no constant flow of new leads and clients for your business.

Complaints on price and low quality

Your prospects consider your product or service as being too expensive or low quality.

You already spent large amounts on advertising

Your ad expenditures skyrocketed but never experienced a positive ROI.

Your margins are dangerously low

You find your margins are too low, just enough to cover your bare minimum expenses.

You're constantly losing clients

Your retention rate is extremely low, meaning you find insanely hard to retain your clients in the long run.

Discounts are the only options which work

If you don’t have any discount offer, you have no sales.

My 6-Step Formula

Phase I. – SCREENING

To better understand and have a birds-eye view of your business.

Research & screening
Market potential
You must know what you are after and how attainable and realistic these goals are. I simply want to avoid setting up goals for failure right from the start. Aim for the SMART approach (specific, measurable, attainable, realistic and timely).
Product assessment
Wrong product in the wrong market or for the wrong audience will never lead you reaching your goals. It’s extremely hard to become a unicorn these days but there are definitely effective techniques to differentiate yourself from the crowd by having a unique and irresistible OFFER.
Competitive research
I will map out your competitors within your niche, the ones you might not even be aware of. Things like content strategy, pricing model, social media presence, SEO structure, paid campaign strategies and so on.
Technical background
I will thoroughly analyse your current technological background, what tools you’re using, how well they are integrated within your business. What measuring techniques you use to follow performance.

Phase II. – Contextual & Technical tweaks

At this stage we start tweaking all the technical and contextual issues which are more or less causing barriers not reaching your goals.

Your website
You might be proud of your website but anyone can build a website nowadays. The question is, do you own a website or a sales machine? You might already be using a WordPress (WooCommerce) site with wrong hosting, a Shopify or Bigcommerce store or if you’re already in deep waters, you might have given a try with ClickFunnels, ThriveCart, SamCart, PayKickstart, Kajabi or Kartra, still you got stuck and experienced no changes for the better.
Marketing tools
I could list hundreds of great marketing tools, I used many of them throughout my career. The good news is, there is always a good fit for everyone. Technology has no barriers any more. I guarantee, with my help your tools will propel your business forward and will never look back. Be prepared to get most of your tested and proven marketing processes fully AUTOMATED.
Copywriting
Anyone can claim he or she is a good copywriter but very few are proud their sales copy generated sales on a constant basis throughout many years. With my help you’ll learn the difference between good copy and an extraordinary copy, this is an essential part of the winning FORMULA for your business.
Marketing strategy

Laying down the marketing strategy is another essential element of the winning FORMULA. This includes SEO, PPC, content marketing, branding, social media marketing & email marketing with an OMNICHANNEL approach to ensure a unified customer experience. When the strategy with its all objectives is crystal clear, aligned with the direction of your business growth, we will apply all the tactics necessary to reach your goals.

Phase II. – Contextual & Technical tweaks

At this stage we start tweaking all the technical and contextual issues which are more or less causing barriers not reaching your goals.

Technical & Contextual tweaks

Phase III. – Firing up your sales machine

At phase three we will ignite your new money making engine. At this stage you should expect to have a new sales machine. Besides these we’ll aim to build a reputation and brand-awareness on your market.

Sales funnel - the money making machine
Sales funnels
Without sales funnels it’s almost impossible to scale your business. There’s no such as you don’t need a sales funnel, everyone needs a sales funnel and you are not an exception unless you don’t aim for higher achievements with your business. If you have more products or services, then you’ll need sales funnels for each one of them. There is a funnel for everything. From lead magnet to survey funnels, from webinar to application or product sales funnels depending on the customer’s current phase of his purchase decision (TOFU, MOFU, BOFU) you’ll need them to propel and accelerate your business forward.
Growth hacking tactics

REMEMBER, tactics alone will never make your business scale and grow, tactics are there to support your long-term strategy of achieving your organisation’s mission.

With my growth hacking tactics we’ll focus mainly on three major parts of the whole digital marketing strategy:

  1. Content marketing
  2. Product marketing
  3. Advertising (direct response)
Widen your organic reach
It is said, the louder you are, the bigger your market, your audience and your brand awareness. This all leads to higher revenue and profitability for your business. So it’s either your exposure on Google organic search or your reputation on major social media platforms (Facebook, Instagram, Twitter, LinkedIn), these are all playing a crucial role in building your business and brand reputation on the market. And yes, you must be constantly active on these platforms on a daily basis.
Highly targeted direct response advertising

There’s a smart approach to paid advertising. “As long as you pay $1 for one ad and it returns you back $2 then you can get RICH. This insane mindset can set you apart from those who are skeptical or simply do not trust in the efficiency of paid advertising.

There is another one rule you should stick to your mind: “Winners always pay the most in advertising, question is how much you pay compared to your competitors”
The winning formula for successful advertising is quite complex but knowing them, the rules will help you set apart from failing advertisers.

Phase IV. – Measure & evaluate

You might be familiar with Peter Drucker’s famous quote: If you can’t measure it, you can’t improve it. Opinion remains just an opinion unless proven with data.

Setting up major KPI metrics
There’s a OKM (One Key Metric) for each type of business and yours is not an exception. It is also known as the OMTM (One Metric That Matters) which should quickly show you at what stage your business is, in short, it either shows good or bad news. All the other metrics on a more granular level called KPIs (Key Performance Indicators) are meant to measure performance of certain areas within your organisation, from content marketing to sales, from conversions to average transaction values, customer acquisition cost or customer lifetime value (CLTV) and so on. We can distinguish between micro and macro conversions however our focus will always be on macro conversions (sales, purchase, revenue, profitability).
Monitoring performance by using the right measurement tools

There are certainly must haves and fancy things as well. We’ll focus only on those measuring tools which are essential to accurately measure performance and progress of your business.

This comes down to Google Analytics, GTM, implementation of Facebook pixel, heatmap tools like HotJar or CrazyEgg, Google Data Studio, SuperMetrics, MixPanel, Amplitude or many other performance measuring tools depending on your particular needs.

The right measuring tools will allow you to:

  • Make better business decisions
  • Improve your overall ROI (Return on Investment)
  • Better allocate your marketing budget 
  • Decide on which channel is more profitable, bringing you more clients, revenue and PROFIT
  • Improve your conversion rates

Phase IV. – Measure & evaluate

You might be familiar with Peter Drucker’s famous quote: If you can’t measure it, you can’t improve it. Opinion remains just an opinion unless proven with data.

Measure & Evaluate

Phase V. – Optimize & tweaks

Optimize & Tweaks

This phase relates to everything which needs to be IMPROVED, tweaked or optimised to achieve an overall better performance. From website’s technical performance like mobile or speed enhancements to use of right sales copy and use of right sales funnels. There are certainly many aspects of a website which need to be tweaked and sometimes the solution is to migrate from one platform to the other or use something additional which would accelerate your sales performance, tools like ClickFunnels, ThriveCart, Kartra, PayKickstart or SamCart are just a few of the great sales machine platforms available on the market. 

Whatever the case, there would always be better ways to achieve better results, that’s the reason you always need to find WEAK POINTS within your system, this includes level of professionalism of your staff.

Phase VI. – Repeat the cycle and aim for even higher goals

Your entrepreneurial journey does not end at Phase V, actually it never ends. There will always be improvements to be handled, launch and test of new marketing campaigns, enter new markets and spread your products or services globally by reaching a much larger audience.

And when your business is not enough to reach a 10X increase of your profit, there are always plenty of opportunities in other niches you might consider to INVEST.

Phase VI. – Repeat the cycle and aim for even higher goals

Scaling & Growth

About Me

I remember exactly when I started my career as a direct sales representative for a major cable TV company, part of Metro Media International Group, Inc. That was long time ago and the job wasn’t easy, I actually hated it but it definitely taught me the core lessons of sales.

However, the benefits and rewards far outweighed the efforts which motivated me to push my limits even further not mentioning the fact that at that time internet and smart phones had been just at an early stage.

My good assumption that selling online is the next new thing led me to develop new skills in digital marketing and that’s what I’ve been involved in for the last fifteen years.

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What former and current customers say about me

“Phil understands the importance of a strategic, analytical approach to Digital Marketing. Through completing the Smart Insights RACE Digital Marketing qualification he has demonstrated commitment and competence to apply best practices to digital marketing projects.”
Dave Chaffey

Co-founder & CEO , Smart Insights

“Phil's extensive knowledge and experience in the digital marketing field helped me accelerate my own business growth initiatives. I was always excited meeting him in person or waiting for the next advice or move from him. Very often I found him too generous, giving me useful advice for free. He is indeed the person who wants your business to flourish and gives you actionable advice which really work.”
Dan Renyi

Digital Marketer & Entrepreneur, CampGrowth

“Phil Amery is the best example of a talented and enthusiastic professional. So far we cooperated on one project, and it proved to be an excellent partner. Phil is a great advisor, not only able to execute the briefed tasks, but has a real added value with new ideas and clear, understandable explanations. I always considered him as a nice and kind person that it is particularly pleasant to work with.”
Gabor Hamza

eCommerce Director, Libri - Bookline

“Phil’s understanding of the international market played a crucial part in our cooperation with him. We were fortunate to have worked with him for almost a decade. His expertise is of great value to any endeavour. I can more than recommend him”
Janos Bacskai

Managing Director, Nova Services

“Above his professional approach his strategic thinking is priceless. Phil always aims to solve an issue at its core level. I more than enjoy working with him.”
Attila Elekes

CEO, BHPgumi

“While working together with Phil for the weight loss sector, I had him as a SEO role model – since he was one of the best in the agency – and benefited from his experience, which I am very grateful for! Phil has the right SEO skills and a lot of experience to define & implement a vision, I recommend him with absolutely no reserve to anyone who needs to invest in digital marketing strategy and search engine optimisation, either agency or company side.”
Ovidiu Suciu

SEO Manager, Assemble Digital

“Phil is an enthusiast T-shaped digital marketer with a very deep knowledge and understanding of marketing strategy and all related technologies. Structured thinker, capable of both understanding the big picture quickly and going into small details whenever needed. Strong in analytics and always takes usability questions into consideration. As a highly skilled specialist with a strong entrepreneurial mindset, he usually works alone but he’s definitely a good team player.”
Gergely Kereszturi

Former Head of Search , iProspect

“Phil is always focused, works like a Swiss watch and always has a well planned strategy ready to deploy. It was a joy working with him.”
Arpad Zsolt Bodo Ph.D.

Founder & CTO , Sprint Consulting

“Digital marketing is in Phil’s blood, no questions.
It’s extremely rare to find someone with such a holistic vision on the market. He can for sure build a robust strategy and apply best tactics to make things change for the better. If you happen to work with him, you’ll be in good hands and never regret paying whatever he charges.
With him, your ROI will be high positive, don’t hesitate picking him as your right hand within your organisation.”
Tamas Locher

CMO , Neurochain

“Phil assisted us in developing a robust SEO strategy for our startup in the festival and travel industry. He understood the task quickly – which wasn’t a simple, ordinary one – and worked very effectively. His knowledge about SEO and latest in digital marketing trends is extraordinary as well as the quality of work and his work morale is very high. I recommend him to any company.”
Laszlo Varga

Senior web developer , Freelancer

Remember!
Without differentiating yourself on the market, have a UNIQUE & IRRESISTIBLE OFFER,
your chances to WIN this GAME are extremely POOR.

Get my 100% FREE No-obligation Assessment ($870 value) And See What Is Holding You Back From Scaling Your Online Business.

With MY HELP, your online presence will FLOURISH, your customers will enjoy your offers and spread your brand virally on all channels which will bring you even more happy customers and dramatically BOOST your SALES and PROFITABILITY on EVERY SINGLE DAY.

If that’s what you’re after and you’re fully committed to make an INVESTMENT in yourself and your business then hit the button and sign-up for a pre-assessment.

As long as you’re admitted into one of my 1-on-1 business consulting program you’ll benefit from all the know-how and technical background your business requires to grow and scale.