Phil Amery
Business Growth Strategist
“A business without significant profit is just another and expensive hobby…”
FREE Assessment
My 6-Step Formula
Find out more about my 6-step approach, how I do it which results in more LEADS, REVENUE and PROFIT for your business.
Phil Amery
Business Growth Strategist
“A business without significant profit is just another and expensive hobby…”
FREE Assessment
My 6-Step Formula
Find out more about my 6-step approach, how I do it which results in more LEADS, REVENUE and PROFIT for your business.
Helping You Achieve Success with Your Business
Never complain about lack of new leads or customers
For ONLY THOSE fully committed to get a CONSTANT FLOW of new leads, more customers, higher revenue and at the highest rate possible of their return on investment (ROI).
Get a constant flow of new leads and clients for your business
Increase your average transaction (order) values (AOV)
Increase customer lifetime value (CLTV)
Get higher conversion rates
Achieve higher return on your investments (ROI)
Become more PROFITABLE with your business
Have a unique and irresistible OFFER on the market
Web technology
Assuring you're using the best web and marketing tools carefully selected for your particular needs.
Sales funnels
Lack of a properly optimised sales funnel leads to a huge 30%-60% loss of potential new customers.
Direct response advertising
To maximise your return on investment and get some sort of result on the spot.
Brand awareness
Have a voice on your market and build a tribe around your beliefs and mission.
Let me get one thing straight right from the beginning:
What is your top priority as a business owner?
One of your top priorities as a business owner is to sell your product or service at the price which generates you enough revenue well above your overhead costs. Only this way your business can prosper and drive even more revenue in the long run.
Although, undeniably you’ll need great tactics and latest innovative marketing technologies along with highly qualified staff, these alone will never lead your business to prosperity.
You might have felt it on your own skin, you upgraded everything within your organisation including your staff, still the progress did not get reflected in your sales numbers.
The reason behind is dead simple: this one move can be done by any business owner.
It’s the same with acquiring new leads from different sources, channels as we call them, be it Google, Facebook or whatever. This one can also be accomplished by any business owner not to mention your competitors.
So, the main concern for most entrepreneurs is the ability to convert their visitors or prospects at the highest rate possible. How to achieve this is what makes you stand out from the crowd and that’s where the real money and your success lies.
Main concerns of a business owner
Lack of new leads and clients
Complaints on price and low quality
You already spent large amounts on advertising
Your margins are dangerously low
You're constantly losing clients
Your retention rate is extremely low, meaning you find insanely hard to retain your clients in the long run.
Discounts are the only options which work
My 6-Step Formula
Phase I. – SCREENING & DISCOVERY
To better understand and have a birds-eye view of your business.
Market potential
Product assessment
Competitive research
Technical background
Phase II. – Contextual & Technical tweaks
At this stage we start tweaking all the technical and contextual issues which are more or less causing barriers not reaching your goals.
Your website
Marketing tools
Copywriting
Marketing strategy
Laying down the marketing strategy is another essential element of the winning FORMULA. This includes SEO, PPC, content marketing, branding, social media marketing & email marketing with an OMNICHANNEL approach to ensure a unified customer experience. When the strategy with its all objectives is crystal clear, aligned with the direction of your business growth, we will apply all the tactics necessary to reach your goals.
Phase II. – Contextual & Technical tweaks
At this stage we start tweaking all the technical and contextual issues which are more or less causing barriers not reaching your goals.
Phase III. – Firing up your sales machine
At phase three we will ignite your new money making engine. At this stage you should expect to have a new sales machine. Besides these we’ll aim to build a reputation and brand-awareness on your market.
Sales funnels
Growth hacking tactics
REMEMBER, tactics alone will never make your business scale and grow, tactics are there to support your long-term strategy of achieving your organisation’s mission.
With my growth hacking tactics we’ll focus mainly on three major parts of the whole digital marketing strategy:
- Content marketing
- Product marketing
- Advertising (direct response)
Widen your organic reach
Highly targeted direct response advertising
There’s a smart approach to paid advertising. “As long as you pay $1 for one ad and it returns you back $2 then you can get RICH”. This insane mindset can set you apart from those who are skeptical or simply do not trust in the efficiency of paid advertising.
There is another one rule you should stick to your mind: “Winners always pay the most in advertising, question is how much you pay compared to your competitors”
The winning formula for successful advertising is quite complex but knowing them, the rules will help you set apart from failing advertisers.
Phase IV. – Measure & evaluate
You might be familiar with Peter Drucker’s famous quote: If you can’t measure it, you can’t improve it. Opinion remains just an opinion unless proven with data.
Setting up major KPI metrics
Monitoring performance by using the right measurement tools
There are certainly must haves and fancy things as well. We’ll focus only on those measuring tools which are essential to accurately measure performance and progress of your business.
This comes down to Google Analytics, GTM, implementation of Facebook pixel, heatmap tools like HotJar or CrazyEgg, Google Data Studio, SuperMetrics, MixPanel, Amplitude or many other performance measuring tools depending on your particular needs.
The right measuring tools will allow you to:
- Make better business decisions
- Improve your overall ROI (Return on Investment)
- Better allocate your marketing budget
- Decide on which channel is more profitable, bringing you more clients, revenue and PROFIT
- Improve your conversion rates
Phase IV. – Measure & evaluate
You might be familiar with Peter Drucker’s famous quote: If you can’t measure it, you can’t improve it. Opinion remains just an opinion unless proven with data.
Phase V. – Optimize & tweaks
This phase relates to everything which needs to be IMPROVED, tweaked or optimised to achieve an overall better performance. From website’s technical performance like mobile or speed enhancements to use of right sales copy and use of right sales funnels. There are certainly many aspects of a website which need to be tweaked and sometimes the solution is to migrate from one platform to the other or use something additional which would accelerate your sales performance, tools like ClickFunnels, ThriveCart, Kartra, PayKickstart or SamCart are just a few of the great sales machine platforms available on the market.
Whatever the case, there would always be better ways to achieve better results, that’s the reason you always need to find WEAK POINTS within your system, this includes level of professionalism of your staff.
Phase VI. – Repeat the cycle and aim for even higher goals
Your entrepreneurial journey does not end at Phase V, actually it never ends. There will always be improvements to be handled, launch and test of new marketing campaigns, enter new markets and spread your products or services globally by reaching a much larger audience.
And when your business is not enough to reach a 10X increase of your profit, there are always plenty of opportunities in other niches you might consider to INVEST.
Phase VI. – Repeat the cycle and aim for even higher goals
About Me
I remember exactly when I started my career as a direct sales representative for a major cable TV company, part of Metro Media International Group, Inc. That was long time ago and the job wasn’t easy, I actually hated it but it definitely taught me the core lessons of sales.
However, the benefits and rewards far outweighed the efforts which motivated me to push my limits even further not mentioning the fact that at that time internet and smart phones had been just at an early stage.
My good assumption that selling online is the next new thing led me to develop new skills in digital marketing and that’s what I’ve been involved in for the last fifteen years.
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What former and current customers say about me
It’s extremely rare to find someone with such a holistic vision on the market. He can for sure build a robust strategy and apply best tactics to make things change for the better. If you happen to work with him, you’ll be in good hands and never regret paying whatever he charges.
With him, your ROI will be high positive, don’t hesitate picking him as your right hand within your organisation.”
Remember!
Without differentiating yourself on the market, have a UNIQUE & IRRESISTIBLE OFFER,
your chances to WIN this GAME are extremely POOR.
Get my 100% FREE No-obligation Assessment ($1,870 worth of value) And See What Is Holding You Back From Scaling Your Online Business.
With MY HELP, your online presence will FLOURISH, your customers will enjoy your offers and spread your brand virally on all channels which will bring you even more happy customers and dramatically BOOST your SALES and PROFITABILITY on EVERY SINGLE DAY.
If that’s what you’re after and you’re fully committed to make an INVESTMENT in yourself and your business then hit the button and sign-up for a pre-assessment.
As long as you’re admitted into one of my 1-on-1 business consulting program you’ll benefit from all the know-how and technical background your business requires to grow and scale.